Presented every October in observance of Breast Cancer Awareness Month, Hard Rock’s cafes, hotels, casinos and Rock Shops will raise money for the Hard Rock Heals Foundation, Hard Rock’s charitable arm, with proceeds benefiting breast cancer organizations worldwide.
Pink is the global color for breast cancer awareness and the fight for a disease cure. The PINKTOBER campaign includes a limited-time pink cocktail, special merchandise, and events. With 259 locations in 75 countries, Hard Rock is a globally recognized brand known for its themed restaurants and collectible fashion and music-related merchandise.
To date, Hard Rock International has raised more than $7 million for breast cancer awareness and research.
“The work our cafes, hotels, casinos and Rock Shops do on a global and local level to support this cause and spread a message of strength, hope and awareness is important to our brand, philanthropic partners around the world and the family and friends affected by this disease,” Jon Lucas, chief operating officer, Hard Rock International, said in a