Called “Aspire to Be Fearless,” the 18-month, 48-state campaign features a mobile mammography bus that will travel around the country to educate local communities and offer mammograms. The screenings will target underserved populations and patients who, largely out of fear of a cancer diagnosis, have been reluctant to get screened.
A provider of diagnostic imaging products and medical informatics solutions, Fujifilm is partnering in this effort with women’s imaging providers throughout the country to offer services and information about the importance of early detection.
“Breast cancer is one of the most feared cancers among women, and some women may feel so apprehensive that they put off their breast exams,” Susan Crennan, women’s health product marketing manager at Fujifilm, said in a news release. “Through outreach and collaboration with women’s health leaders, we are hoping to empower women to be fearless in their approach to their breast health.”
The company will initially host a nationwide series of community educational events, and then start offering screening services in the fall. To kick off the campaign, Fujifilm recently supported an educational event in Portland, Oregon, which featured experts in breast care, nutrition, and health. Each speaker